Merchant BNPL Platform

Sell More.
Get Paid
on Schedule.

Offer pay-small-small for phones, land, furniture, electronics, and appliances — with automated instalment tracking, buyer scoring, and zero paperwork. Money goes directly to you.

Start as a Merchant See How It Works
chike-phones.binoova.com — Merchant Dashboard
₦4.8M
Total Tracked Sales
↑ 23% this month
47
Active Instalment Plans
↑ 8 new this week
94%
On-Time Payment Rate
↑ Excellent
3
Payments Due Today
⚠ Auto-alert sent
Active DealsView All →
iPhone 15 Pro Max (256GB)
Buyer: Ngozi Okonkwo
₦85K
On Track
Score: 92
Samsung 55" Smart TV
Buyer: Emeka Eze
₦120K
On Track
Score: 78
3-bedroom Land Plot (Rumuola)
Buyer: Amaka Dike
₦450K
Alert Sent
Score: 55
The Real Cost of Manual Tracking

Selling on Credit Without a System
Is Destroying Your Margins

Every merchant who sells on instalment without digital tools is leaking money through defaults, disputes, and administrative overhead they can't even measure.

  • 📋
    Notebooks and WhatsApp Chats as "Records"

    Your payment records live in a book that can be lost, or a WhatsApp message that can be deleted. Neither is enforceable. Neither is professional.

  • 🏃
    Chasing Buyers Costs More Than the Defaults

    Hours spent calling, visiting, and arguing with buyers who have "forgotten." The time cost alone often exceeds the value of the missed payment.

  • ❓
    No Way to Know Who is a Risk Before You Extend Credit

    You sell to a new buyer on trust. He defaults. You have no way to know if he's doing the same with three other merchants in the same market.

  • ⚖️
    Disputes With No Evidence — You Lose Either Way

    "I paid that instalment two weeks ago." Without a digital record and SMS confirmation, you cannot prove otherwise — and you cannot win.

  • 📉
    Losing Sales Because Buyers Can't Pay Full Price

    Customers walk away from a ₦80,000 phone because they only have ₦20,000 today. You lose the sale. A competitor who offers instalments wins it.

📍 Real Scenarios Merchants Face Every Week
The Vanishing Buyer

Sold a ₦95,000 TV on 6-month instalment. Received 2 payments. Buyer stopped picking calls. No legal document. No digital trail. No recourse.

Estimated loss: ₦67,000 + time
The Disputed Payment

Buyer insists he paid the March instalment via bank transfer. Your book says he didn't. No SMS confirmation was sent. You have no proof. He stops paying entirely.

Lost client + lost balance
The Capacity Ceiling

You are managing 15 instalment customers in your head and in a book. Adding a 16th feels overwhelming. You start turning customers away. Your revenue stagnates.

Growth blocked by admin overhead
The Cash Flow Blind Spot

You do not know how much is due this week, who has paid, who is late, or what your projected collections look like next month. You run your business by guesswork.

No financial visibility or planning
The Binoova Solution

The Complete Merchant BNPL
Infrastructure You Need

One subscription. Your own merchant storefront. Automated instalment enforcement. Buyer scoring. Zero paperwork.

🤖

Automated Instalment Enforcement

Once a buyer agrees to a payment schedule, the system enforces it automatically. Cards are debited on each agreed date. Missed payments trigger instant alerts to the buyer. You receive funds directly in your bank — without lifting a finger.

Set once. Runs forever.
🏪

Your Own Branded Merchant Storefront

Get a professional subdomain — e.g. chike-phones.binoova.com — with your business name, logo, and product listings. Buyers browse your store, select items, and agree to instalment terms digitally. No website needed. Live in 48 hours.

Professional from day one

Digital Agreement Records

Every instalment deal is logged with a timestamped digital agreement. Both parties have proof. Disputes disappear.

Merchant & Buyer Dashboards

You see all active deals, payment statuses, and forecasts. Buyers see what they owe and what they've paid.

Configurable Terms & Default Fees

Set your deposit requirement, instalment frequency, and default penalties freely. The system enforces your rules.

Non-Custodial Money Flow

All payments remit directly to your bank account via Squad. Binoova never holds or routes your funds.

What You Can Sell

Pay-Small-Small Works for Any High-Value Product

Binoova Merchant BNPL supports any product category where buyers need payment flexibility.

Phones
📱

Phones & Electronics

Sell iPhones, Samsung, laptops and gadgets on 3–12 month plans. The most common merchant use case on Binoova.

Most popular category
Land
🏡

Land & Property

Manage long-term land payment plans with monthly or quarterly schedules. Digital agreements protect both buyer and seller legally.

Long-term plans supported
Furniture
🛋️

Furniture & Appliances

Fridges, washing machines, generators, sofas, beds — offer instalment plans for big-ticket household items and close every sale.

High-ticket items ideal
Vehicles
🚗

Vehicles & Motorcycles

Okada, tricycles, and second-hand cars. Set long-term weekly or monthly instalment plans with automated debit and tracking.

Flexible frequency
Goods
📦

Wholesale & Bulk Goods

Offer trade credit to small retailers buying stock in bulk. Automated tracking replaces informal credit agreements with verifiable records.

Trade credit digitised
School
🎓

School Fees & Services

Schools and tutors can collect fees on termly instalment schedules. Automated receipts and reminders for every parent.

Termly plans available
Before & After

Manual Instalment vs Binoova

The real difference digital infrastructure makes for merchants who sell on credit.

✕
Deals tracked in notebooks and WhatsApp chats

No structure. No proof. No way to escalate a missed payment with evidence.

VS
✓
Digital agreements with timestamped records and SMS confirmations

Every payment logged, confirmed, and accessible to both parties at any time.

✕
Chasing buyers by phone and in person — hours wasted

Time spent chasing is time not spent selling. The cost is invisible but enormous.

VS
✓
Automatic card debit on agreed dates + instant alerts for missed payments

The system enforces the schedule. You review the dashboard. Nothing to chase.

✕
No way to assess buyer risk before extending credit

Every new buyer is a leap of faith. Defaults surprise you every time.

VS
✓
Buyer payment scores build automatically with every transaction

High-scoring buyers get faster approvals. Low scorers get tighter terms. You decide.

✕
Lost sales because buyers can't pay full price upfront

Buyers walk. Revenue stays capped by purchasing power, not demand.

VS
✓
Every buyer can afford your products on a plan — you close every sale

Extend your market to buyers with ₦20K deposits on ₦100K products. Revenue grows.

✕
No financial visibility — you don't know what's coming in next month

Cash flow is a mystery. Planning is guesswork. Restocking is risky.

VS
✓
Live dashboard shows all upcoming collections, outstanding balances, and projections

You know exactly what is coming in. You plan. You restock confidently. You grow.

The Process

5 Steps from Subscription to First Sale

Go from sign-up to active merchant storefront in 48 hours.

1
Subscribe & Get Your Storefront

Pay annually. Complete Squad KYC. Receive your branded subdomain and merchant dashboard within 48 hours.

2
Configure Your Terms

Set deposit amounts, instalment frequencies, default fees, and product listings. Fully flexible to your business model.

3
Buyer Agrees to a Plan

Buyer reviews the deal on your storefront, adds their debit card, and digitally agrees to the payment schedule.

4
System Auto-Debits on Schedule

Squad charges the buyer's card on each agreed date. Money goes directly to your account. Missed payments trigger instant alerts.

5
Scores & Analytics Build

Buyer scores improve with good payments. Your dashboard tracks everything. You grow your business on data, not memory.

1
Subscribe & Get Your Storefront

Pay annually. Complete Squad KYC. Branded subdomain live within 48 hours.

2
Configure Your Terms

Set deposits, frequencies, default fees, and product listings freely.

3
Buyer Agrees to a Plan

Buyer adds card and digitally accepts the payment schedule on your branded page.

4
Auto-Debit on Schedule

Squad charges the buyer. Money hits your account directly. No chasing required.

5
Scores & Analytics Build

Buyer scores and your dashboard analytics grow with every transaction.

Buyer Scoring System

Know Who to Trust Before You Extend Credit

Every buyer builds a payment score on your merchant account with every transaction. High-scoring buyers get faster approvals. You protect your business with data.

Scores Build Automatically

Every on-time payment improves the score. Every missed payment reduces it. No manual input required.

Private to Your Merchant Account

Buyer scores are scoped to your business — not shared externally or across other merchants.

Protect Your Business Over Time

Repeat defaulters are visible immediately. High-scorers earn trust for larger future deals.

Good Buyers Get Rewarded

Reliable buyers see their score grow. You can offer them better terms. Loyalty becomes an asset.

Buyer Payment Score Overview
NO
Ngozi Okonkwo
3 completed deals · 1 active
92
Payment ScoreExcellent
On-Time Rate96%
AD
Amaka Dike
1 active deal · 2 missed
55
Payment ScoreNeeds Attention
On-Time Rate64%
EE
Emeka Eze
2 completed deals · 1 active
78
Payment ScoreGood
On-Time Rate83%
Merchant Stories

From Merchants Who Sell With Binoova

Real results from merchants across Port Harcourt, Lagos, and Liberia.

★★★★★
"

I sell phones on Stadium Road. I was losing 2 or 3 customers a month who couldn't pay full price. With Binoova pay-small-small I close every sale now, and the automatic debit means I don't have to chase anyone.

Chike
Chike Obina
Electronics Merchant, Port Harcourt — ₦4.8M in tracked sales
★★★★★
"

I sell furniture in Trans-Amadi. I was afraid clients would default and I'd have no proof. Binoova shows every missed payment immediately. I've reduced defaults by over 70% since I started using it.

Emeka
Emeka Ike
Furniture Merchant, Port Harcourt
★★★★★
"

I sell land in two states. Managing payment plans with 40 buyers in a notebook was a nightmare. Binoova gave me a dashboard where I see everything — who is on track, who is late, what is due next week. It changed everything.

Adaeze
Adaeze Nwosu
Property Seller, Imo & Rivers States
Pricing

Simple, Transparent Merchant Pricing

Annual subscription. No per-transaction fees from Binoova. No surprises.

Basic — Nigeria
₦30,000/yr

For individual merchants and sellers starting with pay-small-small.

  • Up to 500 buyers
  • Branded merchant storefront subdomain
  • Merchant & buyer dashboards
  • Custom payment schedules
  • Auto-debit & missed payment alerts
  • Buyer payment scoring
  • Configurable default fees
  • SMS confirmations (units purchased separately)
Get Started
Most Popular
Enterprise — Nigeria
₦100,000/yr

For high-volume merchants with 500+ active buyers and scaling ambitions.

  • Unlimited buyers
  • Everything in Basic
  • Dedicated account manager
  • Priority onboarding support
  • Advanced business analytics
  • Team sub-accounts
  • Auto-upgrade from Basic
  • Custom integration support
Get Started
Liberia
$50–$100/yr

Same merchant BNPL infrastructure available in USD for Liberia-based sellers.

  • $50/yr — Basic (up to 500 buyers)
  • $100/yr — Enterprise (unlimited)
  • All features included
  • Supports instalment commerce
  • Local onboarding assistance
  • Non-custodial model
  • SMS confirmations available
  • Digital agreement records
Get Started

 SMS units purchased separately. All subscriptions are annual upfront. Squad API onboarding included at no extra Binoova charge.

Sell More. Chase Less. Grow Faster.

Join merchants across Nigeria and Liberia who have transformed their instalment sales with Binoova. Your products. Your terms. Your money — paid directly to your bank.

Start as a Merchant WhatsApp Us